Profitability means being able to offer the right products in the right market when required. Products are our tool or vessel for drawing customers in. we need to maintain and supply a range that will satisfy and entice our customers to come into our shop or to deal with us. Of course special prices mean extra sales but usually the customer is interested in a special products or quality of product which we must show on display and hold a certain amount in reserve.

The right product is that good or service that is individually designed to meet the customers need or that product that will satisfy that customer individual's desire does something. It means offering a wide variety but it also means being aware of what the average customer is wanting understanding the market needs and fulfilling the demand by offering the right products. The right product may be an item of clothing that has to come in a particular size and colour. This means that our product range must be holding a good breakup and size range and also a variety of colours so that when the customer decides on the product you have the size and colour there ready for them to buy. It is extremely important to offer the right product only silly people buy something they don't really want.

Clever people know what they want and go out of their way to get it. Of course there is an element of luck in the fact that you have the exact product for the person who is looking for it. But then again preparation and good buying ensure that you cater for most customers requirements. Presentation does help but the important part is to ensure that you have the right product in good, salable condition ready for the customer to just walk in and purchase.